20:45 - Fri Nov. 21, 2008


How Not To Influence Public Perception
Monday 14 November 2005 @ 12:38 am

Via Slashdot, this story bounced over from Canoe.ca(CP) about a mother of 3 in Waterloo, Ontario who set up a website in April to document her complaints about “questionable building practices and labour-code violations” of a local developer. She even wrote to the Ontario Ministry of the Environment to report her findings. I only found this Google cache copy of an over-quota Geocities account, so I have no idea of the nature or extent of her claims (see Robert’s links in comments).

The developer, Activa Holdings, has now launched a punitive libel suit against Louisette Lanteigne for $2 million. Here’s what’s interesting: Activa’s lawyer, Greg Murdoch (looks like a nice enough guy), crows that Activa is “confident the right public perception will come about.”

Now, maybe it’s the naive little boy in me that thinks this is the dumbest way for a company to restore its besmirched reputation. You can’t polish a gold turd with sandpaper, to coin a phrase.

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Comments (1) - Posted inCurrent Affairs by fez